NeuX Technologies

Client: NeuX Technologies
Industry: HealthTech | Physical Therapy | Performance Recovery
Product: Interactive Neuromuscular Stimulation (iNMS) Device
Project Scope: Brand Identity Refresh | Strategic Imagery Development | Mind-Body Positioning
Goal: Reimagine the brand to reflect the transformative power of iNMS to reconnect body and mind following injury, trauma, or performance loss.

NeuX Technologies had developed a breakthrough iNMS device—capable of delivering targeted, interactive neuromuscular stimulation that reprograms the body’s communication pathways after injury, trauma, or neurological disruption.

However, the brand identity and visual presentation did not reflect:

• The advanced science and innovation behind the product.
• The emotional and physical impact on patients and performance athletes.
• The integrated nature of healing—where mind and body reconnect through technology.

NeuX needed a strategic rebrand that could clearly communicate the functional power and emotional promise of their technology.

• Redesigned the NeuX logo mark to reflect precision, connectivity, and movement.
• Introduced subtle elements of neural pathways and circular energy to suggest healing and reactivation.
• Modernized typeface and color palette to convey a balance of clinical trust and human potential.

• Created a new brand imagery library using visual metaphors that demonstrate:
  
  • The interplay between the central nervous system and muscular activation
  • The regeneration and reconnection of neural signals
  • The power of mind-body harmony
• Imagery focused on motion, light, and connection—pairing body outlines with data-like neural trails and gradients that suggest flow, stimulation, and recovery.

• Established a messaging hierarchy based on key themes:
  • “Reconnect. Reclaim. Rebuild.” as the brand rally cry.
  • Framing iNMS not just as therapy, but as neurological re-education.
  • Positioned NeuX as the bridge between neuroscience and movement restoration.

Element                                                                       Deliverable
Logo                                                                               RefreshModern mark with symbolic neural circuit

Brand Imagery                                                           high-resolution creative visuals

Tagline Development                                            “Reconnecting Mind and Body”

Messaging Framework                                          For web, pitch decks, and investor use

Presentation Materials                                          For use in clinics, demos, and fundraising

Digital Touchpoints                                                Website updates and brand guide deployment

Metric                                                                           Outcome

Brand Recognition (pre/post surveys)           +Increase in brand clarity and recall

Investor Pitch Success                                           Used refreshed brand in successful raise

Clinical Adoption Growth                                     +Increase in practitioner engagement

Practitioner Feedback                                           “More aligned with what the technology does.”

Visual Identity Satisfaction                                  High praise from internal and partner teams

Old Brand:

• Clinical, outdated, disconnected from the emotion of recovery
• No visual connection between neurology and movement

New Brand:

• Clean, dynamic, human-centric
• Showcases the iNMS device as a catalyst for recovery and empowerment
• Visually communicates how science reconnects the human system

• Branding in healthcare must do more than look good—it must express purpose.
• A strong visual identity can elevate cutting-edge technology into a powerful emotional narrative.
• Strategic branding helped NeuX reposition itself not just as a device maker, but as a pioneer in neuro-recovery.

Product: Qore24 Extended Protection Hand Sanitizer
Category: Personal Hygiene / Health & Wellness
Business Model: Omnichannel – Retail, Direct-to-Consumer, Institutional
Outcome: Acquisition following national retail placement and strong DTC performance

In a saturated hand sanitizer market dominated by short-term solutions and commodity brands, Qore24 set out to disrupt the category by introducing a long-lasting, extended protection formula—a proprietary nanotechnology that continued to kill germs for hours after application.

The product solved a real pain point in public health: traditional hand sanitizers provided only momentary protection. Qore24 offered up to 24 hours of antimicrobial defense, giving consumers, schools, hospitals, and businesses a next-level solution for high-touch environments.

The startup's challenge was clear:

• Educate consumers on a novel benefit.
• Overcome skepticism in a crowded market.
• Build retail trust and secure mass distribution.
• Scale manufacturing and operations for growth.
• Position for a profitable exit.

• Positioned Qore24 as a science-backed, longer-lasting alternative to traditional sanitizers.
• Developed clear brand pillars: Protection. Science. Confidence.
• Targeted high-trust verticals first—healthcare, education, and high-end consumer.

• Phase 1: Launch & Validation
  
  • Early success through direct institutional sales and healthcare partnerships.
  • Clinical data and real-world use cases helped validate claims and build momentum.
• Phase 2: DTC Acceleration
  
  • Built a robust direct-to-consumer engine via Amazon FBA and Shopify-powered website.
  • Utilized influencer marketing and retargeting ads focused on families, teachers, and travelers.
  • Scaled to $50,000/month in direct sales revenue with strong customer reviews and repeat purchase rates.
• Phase 3: Retail Expansion
  
  • Secured national distribution through strategic retail partnerships:
    
    • Walgreens (nationwide)
    • Kroger (nationwide)
    • Target
    • CVS, Walmart.com, and select independent pharmacy chains
  • Supported retail launch with in-store POS displays, demo campaigns, and geo-targeted ads.

• Transitioned from small-batch production to scalable manufacturing with quality control systems.
• Secured U.S.-based fulfillment centers to handle rising DTC and wholesale volumes.

MetricOutcomeRetail Footprint15,000+ stores nationwideMonthly DTC Revenue$50,000/monthAmazon Customer Rating4.8 stars (avg)Repeat Purchase Rate (DTC)37% within 60 daysGross Margin58% blendedRetail VelocityAbove category average in top chains

With growing brand equity, strong retail velocity, and defensible technology, Qore24 attracted acquisition interest from major players in the health and hygiene category. After competitive discussions, Qore24 was acquired by a strategic buyer seeking to expand their wellness portfolio with science-led innovations.

The acquisition included:

• All IP and patents related to extended protection nanotechnology.
• DTC customer database and Amazon storefront.
• National retail contracts and inventory pipeline.
• Brand and marketing assets.

• Innovation isn’t enough—education and category disruption require clear positioning, proof, and patience.
• Omnichannel growth creates defensibility: DTC for margin and loyalty, retail for mass trust and reach.
• Technology + traction is a powerful combination for acquisition.
• A niche product can become a category leader with the right timing, message, and execution.

"Our mission was to give people real, lasting protection in a world where hygiene matters more than ever. We’re proud to have built a brand that changed expectations—and grateful for the team and partners who made the journey possible."
— Bill Peterson III, CEO, Qore24 Executive Team