NeuX Technologies
CASE STUDY: NeuX Technologies – Rebranding the Future of Human Recovery
Overview
Client: NeuX Technologies
Industry: HealthTech | Physical Therapy | Performance Recovery
Product: Interactive Neuromuscular Stimulation (iNMS) Device
Project Scope: Brand Identity Refresh | Strategic Imagery Development | Mind-Body Positioning
Goal: Reimagine the brand to reflect the transformative power of iNMS to reconnect body and mind following injury, trauma, or performance loss.
The Challenge
NeuX Technologies had developed a breakthrough iNMS device—capable of delivering targeted, interactive neuromuscular stimulation that reprograms the body’s communication pathways after injury, trauma, or neurological disruption.
However, the brand identity and visual presentation did not reflect:
- The advanced science and innovation behind the product.
- The emotional and physical impact on patients and performance athletes.
- The integrated nature of healing—where mind and body reconnect through technology.
NeuX needed a strategic rebrand that could clearly communicate the functional power and emotional promise of their technology.
The Strategy
1. Brand Identity Refresh
- Redesigned the NeuX logo mark to reflect precision, connectivity, and movement.
- Introduced subtle elements of neural pathways and circular energy to suggest healing and reactivation.
- Modernized typeface and color palette to convey a balance of clinical trust and human potential.
2. Strategic Imagery Development
- Created a new brand imagery library using visual metaphors that demonstrate:
- The interplay between the central nervous system and muscular activation
- The regeneration and reconnection of neural signals
- The power of mind-body harmony
- Imagery focused on motion, light, and connection—pairing body outlines with data-like neural trails and gradients that suggest flow, stimulation, and recovery.
3. Messaging Framework
- Established a messaging hierarchy based on key themes:
- “Reconnect. Reclaim. Rebuild.” as the brand rally cry.
- Framing iNMS not just as therapy, but as neurological re-education.
- Positioned NeuX as the bridge between neuroscience and movement restoration.
Execution
Element Deliverable
Logo RefreshModern mark with symbolic neural circuit
Brand Imagery high-resolution creative visuals
Tagline Development “Reconnecting Mind and Body”
Messaging Framework For web, pitch decks, and investor use
Presentation Materials For use in clinics, demos, and fundraising
Digital Touchpoints Website updates and brand guide deployment
Results
Metric Outcome
Brand Recognition (pre/post surveys) +Increase in brand clarity and recall
Investor Pitch Success Used refreshed brand in successful raise
Clinical Adoption Growth +Increase in practitioner engagement
Practitioner Feedback “More aligned with what the technology does.”
Visual Identity Satisfaction High praise from internal and partner teams
Before & After Snapshot
Old Brand:
- Clinical, outdated, disconnected from the emotion of recovery
- No visual connection between neurology and movement
New Brand:
- Clean, dynamic, human-centric
- Showcases the iNMS device as a catalyst for recovery and empowerment
- Visually communicates how science reconnects the human system
Key Takeaways
- Branding in healthcare must do more than look good—it must express purpose.
- A strong visual identity can elevate cutting-edge technology into a powerful emotional narrative.
- Strategic branding helped NeuX reposition itself not just as a device maker, but as a pioneer in neuro-recovery.
Contact Us
Have a question or want to schedule a consultation? Contact us today and let us help you bring your vision to life.
Avnet + Arm – Collaboration
CASE STUDY: Avnet + Arm – Empowering Innovation Through the Embedded Software Store
Overview
Partnership: Avnet (Global Technology Distributor) + Arm (Semiconductor IP Leader)
Initiative: Embedded Software Store
Category: IoT | Embedded Systems | Developer Tools
Objective: Enable engineers to access open-source and commercial software packages for embedded development, all in one destination.
Launch Platform: Major Global Electronics Tradeshow (Electronica)
The Opportunity
Across the embedded and IoT ecosystem, developers face a fragmented environment when building connected products. The challenge is not just sourcing the right hardware, but navigating the disconnected world of embedded software—open source, proprietary, libraries, middleware, and toolchains—often from different sources, formats, and vendors.
Avnet and Arm identified this as an opportunity to simplify the developer journey, support faster prototyping, and drive adoption of Arm-based chipsets and boards—by delivering a centralized marketplace of embedded software.
The Strategy
Collaborative Vision
The Embedded Software Store (ESS) was built as a co-branded initiative combining:
- Arm’s vast ecosystem of software tools and silicon partners
- Avnet’s global reach into engineering, purchasing, and distribution channels
This strategic alliance positioned both companies as enablers of next-generation design, beyond just hardware or IP.
Brand Development & Positioning
- Developed a new sub-brand: “Embedded Software Store – Powered by Avnet and Arm”
- Messaging pillars: Discover. Integrate. Accelerate.
- Target personas: Embedded engineers, firmware developers, hardware designers, and OEM decision-makers
- Core value proposition: One-stop access to open-source and commercial embedded software, verified for Arm-based hardware.
Product Experience & Content Strategy
- UI/UX designed for searchability and ease of use—curated collections by vertical (industrial, medical, consumer IoT)
- Featured software from ecosystem partners (Keil, FreeRTOS, STMicro, NXP, Renesas)
- Technical content and how-to guides produced to drive SEO, product usage, and developer engagement
Launch Execution
Global Tradeshow Debut
- Electronica (Munich) served as the global launch platform
- Joint booth presence with live ESS demos and keynote sessions
- Pre-show PR campaign and editorial coverage in EE Times, Embedded.com, and Design News
- In-booth activation: “Build Your Dev Stack” demo station
Omnichannel Rollout
- Coordinated email and digital campaigns targeting 200,000+ engineers in Avnet and Arm databases
- Social amplification through LinkedIn, YouTube, and technical forums
- Partner ecosystem invited to list their software modules on ESS
Results
Metric Outcome
Developer Registrations (90 days). 25,000+ new users
Software Package Downloads 120,000+ downloads in first 6 months
Ecosystem Partners Integrated75+ software and tool vendors onboarded
Website Engagement Avg. session duration 3.7 minutes
PR Reach 8.2 million impressions across trade media
Leads for Avnet & Arm silicon products +18% lift in board-level product interest
Strategic Impact
+ Differentiated Avnet from traditional distribution—positioned as a software + hardware innovation platform
+ Reinforced Arm’s role not just as an IP vendor, but as a developer enablement leader
+ Created a scalable model for other developer ecosystems (automotive, AI, edge computing)
Testimonial
“The Embedded Software Store has become an indispensable tool for our engineering teams. It's the bridge between silicon and solution.”
— Sean Fanning, Global Director of Marketing, Avnet
Key Takeaways
- Hardware companies must act like platforms. The ESS transformed chips and boards into developer-ready solutions.
- Partnership-led innovation wins. Avnet and Arm combined distribution power with ecosystem depth to solve a real industry problem.
- Brand matters, even for B2B. A strong launch, clear story, and sharp visual identity made the Embedded Software Store more than a tool—it became a movement.
Get in Touch
Questions? Comments? We'd love to hear from you! Contact us today to learn more about our services and how we can help you express yourself through art and design.
Qore24 – Scaling a Breakthrough Hygiene Product
Welcome to Spark Design
CASE STUDY: Qore24 – Scaling a Breakthrough Hygiene Product from Startup to Strategic Acquisition
Overview
Product: Qore24 Extended Protection Hand Sanitizer
Category: Personal Hygiene / Health & Wellness
Business Model: Omnichannel – Retail, Direct-to-Consumer, Institutional
Outcome: Acquisition following national retail placement and strong DTC performance
The Challenge
In a saturated hand sanitizer market dominated by short-term solutions and commodity brands, Qore24 set out to disrupt the category by introducing a long-lasting, extended protection formula—a proprietary nanotechnology that continued to kill germs for hours after application.
The product solved a real pain point in public health: traditional hand sanitizers provided only momentary protection. Qore24 offered up to 24 hours of antimicrobial defense, giving consumers, schools, hospitals, and businesses a next-level solution for high-touch environments.
The startup's challenge was clear:
- Educate consumers on a novel benefit.
- Overcome skepticism in a crowded market.
- Build retail trust and secure mass distribution.
- Scale manufacturing and operations for growth.
- Position for a profitable exit.
The Strategy
Brand Development
- Positioned Qore24 as a science-backed, longer-lasting alternative to traditional sanitizers.
- Developed clear brand pillars: Protection. Science. Confidence.
- Targeted high-trust verticals first—healthcare, education, and high-end consumer.
Go-to-Market Execution
- Phase 1: Launch & Validation
- Early success through direct institutional sales and healthcare partnerships.
- Clinical data and real-world use cases helped validate claims and build momentum.
- Phase 2: DTC Acceleration
- Built a robust direct-to-consumer engine via Amazon FBA and Shopify-powered website.
- Utilized influencer marketing and retargeting ads focused on families, teachers, and travelers.
- Scaled to $50,000/month in direct sales revenue with strong customer reviews and repeat purchase rates.
- Phase 3: Retail Expansion
- Secured national distribution through strategic retail partnerships:
- Walgreens (nationwide)
- Kroger (nationwide)
- Target
- CVS, Walmart.com, and select independent pharmacy chains
- Supported retail launch with in-store POS displays, demo campaigns, and geo-targeted ads.
- Secured national distribution through strategic retail partnerships:
Operations & Supply Chain
- Transitioned from small-batch production to scalable manufacturing with quality control systems.
- Secured U.S.-based fulfillment centers to handle rising DTC and wholesale volumes.
Results
MetricOutcomeRetail Footprint15,000+ stores nationwideMonthly DTC Revenue$50,000/monthAmazon Customer Rating4.8 stars (avg)Repeat Purchase Rate (DTC)37% within 60 daysGross Margin58% blendedRetail VelocityAbove category average in top chains
Exit & Acquisition
With growing brand equity, strong retail velocity, and defensible technology, Qore24 attracted acquisition interest from major players in the health and hygiene category. After competitive discussions, Qore24 was acquired by a strategic buyer seeking to expand their wellness portfolio with science-led innovations.
The acquisition included:
- All IP and patents related to extended protection nanotechnology.
- DTC customer database and Amazon storefront.
- National retail contracts and inventory pipeline.
- Brand and marketing assets.
Key Takeaways
- Innovation isn’t enough—education and category disruption require clear positioning, proof, and patience.
- Omnichannel growth creates defensibility: DTC for margin and loyalty, retail for mass trust and reach.
- Technology + traction is a powerful combination for acquisition.
- A niche product can become a category leader with the right timing, message, and execution.
Quote from Founder / Leadership
"Our mission was to give people real, lasting protection in a world where hygiene matters more than ever. We’re proud to have built a brand that changed expectations—and grateful for the team and partners who made the journey possible."
— Bill Peterson III, CEO, Qore24 Executive Team
Let's Talk
Have a project in mind? Want to learn more about our services? Get in touch with us today and let's start a conversation.
Building Brand Alignment & Community for Pipeline Design & E
Welcome to Spark Design
Case Study: Building Brand Alignment & Community for
Pipeline Design & Engineering
Client:
Pipeline Design & Engineering
Precision engineering solutions with a passion for innovation and impact.
Overview
Pipeline Design & Engineering, a forward-thinking mechanical engineering firm, engaged Spark to help unify its brand, elevate its vision, and build a lasting community presence. With a strong technical foundation, the company sought to expand its influence—not just through project work—but by becoming a hub for engineering talent, mentorship, and thought leadership.
Challenges
- Outdated Brand Messaging: Pipeline's previous messaging did not fully capture its innovative, community-first spirit or its vision for long-term industry impact.
- Lack of Community Engagement: While known for exceptional engineering work, the company had minimal presence in community-based initiatives that could elevate its brand reputation.
- Unclear Strategic Vision: The CEO had a compelling vision but needed strategic support to translate ideas into actionable plans.
Spark’s Strategic Solutions
1. Brand Alignment & Messaging
Spark worked closely with Pipeline’s CEO to uncover the company’s true essence—its belief in innovation, mentorship, and future-forward engineering. This led to:
- Updated Brand Messaging: New positioning and language that communicated Pipeline’s purpose-driven mission, blending precision engineering with human-centered values.
- Website Revamp: A restructured and visually updated website that told the company’s story more clearly, highlighted case studies, and showcased both technical excellence and community initiatives.
2. Vision & Strategy Development
Through brand workshops and vision-mapping sessions, Spark helped the CEO refine and articulate a bold strategic vision:
- The Wave: A new engineering community concept designed to connect professionals, students, and thought leaders through content, events, and collaboration. Spark supported the branding, purpose definition, and launch plan for The Wave.
- Ongoing CEO Advisory: Spark continues to serve as a strategic thought partner, helping the CEO align internal culture, business development, and long-term brand-building initiatives.
3. Community Activation: CAD Club
With Spark’s guidance, Pipeline launched CAD Club—an after-school engineering program hosted at Pipeline’s office. The program provides hands-on learning for high school students interested in engineering, CAD design, and mechanical problem-solving.
- Curriculum Strategy & Launch Support: Spark helped structure the curriculum and name the program, ensuring it was both educational and aligned with Pipeline’s brand.
- Facility Experience: The program gives students access to real engineers and working spaces, reinforcing Pipeline’s role as a community mentor and leader.
Results
- Elevated Brand Perception: The refreshed messaging and website have positioned Pipeline as not just an engineering firm, but a visionary company shaping the future of the industry.
- Community Growth: The Wave and CAD Club have become central pillars in Pipeline’s brand narrative, generating local buzz and attracting talent and interest.
- CEO Empowerment: With strategic support, the CEO has a clearer roadmap for execution and the confidence to lead visionary initiatives that extend Pipeline’s impact far beyond engineering projects.
Ongoing Work
Spark continues to partner with Pipeline to:
- Develop and scale The Wave into a content and event platform for engineers and community members.
- Support ongoing CAD Club expansions, partnerships with schools, and mentorship programming.
- Guide high-level brand strategy across digital platforms, hiring, PR, and thought leadership.
- Execute community-facing campaigns that highlight Pipeline’s innovation, impact, and heart.
Final Thoughts
Pipeline Design & Engineering is proof that when technical excellence meets strategic vision and community purpose, the result is a brand that inspires, educates, and leads. Spark is proud to be part
of this evolution—turning a great engineering firm into a movement for future engineers.
Let's Talk
Have a project in mind? Want to learn more about our services? Get in touch with us today and let's start a conversation.